Edited for links
I have been quiet on the Church of Urban Homesteading for various reasons. And to be honest I am surprised I haven't received one of the letter telling me to stop using the now trademarked term, as I have articles and blog posts using it. (technically it is not a cease and desist order, but the wording is very very close to it. read it here)
I have been reading blog posts since this all came out, fellow bloggers that are hurt and concerned about this. The Church of UH or the Institute trademarking this term reminds me of when Paris Hilton attempted to trademark "That's Hot". It is very silly.
I had planned on writing out an editorial of what I think about all of this, but I happened to read an article in the telegraph, and feel that 1 paragraph explains why they are doing this,
Jules, who has been listening to his children talk excitedly about the new venture, says he is considering buying 600 acres 'somewhere in South America, somewhere safe but isolated’. The financing of the project, which Jules estimates at several million dollars, will come from the 'villagers’ or future residents, who will each purchase their own individual homestead. The family’s income is currently about $40,000 (from sales of their produce and items on their websites plus donations to the Dervaes Institute, set up in 2006 to support the Dervaeses’ mission), but not nearly enough to finance a utopian vision
Read the entire article here>>>> The Dervaeses of Pasadena: poster family for greener living
So you have been asking why they would do this, it is all about the money. In my opinion. Don't get me wrong, I see nothing wrong with earning money to live and to make your dreams reality. The problem is that too many people are feeling alienated. The legalees is confusing. It is a generic term coined many many years before this family began their own journey. There are references to it from the 1930's, Mother Earth News used it in the late 70's. If what I read is correct, it sounds like only the usage of the all uppercase lettering is trademarked.
Be sure to check out this Facebook page Take back Urban Home-steading(s). It is from a Denver based group that was shut down because of the trademark issue.
A lawyers view of the situation from EFF Riding the fences. . .
Some interesting thinking in the justification in this article.
How the Dervaes family stole my victory Garden ~Michael Nolan. Interesting article about how the family is being hypocritical.