from the FIRSTBOOK site:
"August 26-27, 2006
Print this coupon and bring to any Borders or Waldenbooks store on August 26-27, 2006, for a 10% discount on your purchase. Borders will donate 10% of the proceeds from your purchases to First Book, who will use those funds to provide new books for children nationwide. You will benefit not only from the 10% taken off your purchase, but from the knowledge that you personally are giving children from low-income families the opportunity to read and own their first new books. See coupon for details.
Help Us Publicize Borders and First Book Benefit Days
The more people who use this coupon, the more new books we can give to kids!"
So clicky clicky on the banner and get that coupon!